All guides
Automation 1:19 video 1 min readUpdated 25 October 2026

Automate your follow-ups

Set up a no-code automation that welcomes every new lead on WhatsApp and email — and stops the moment they reply.

Following up with every lead, by hand, every day?

Let Atlas do it for you, with an automation.

  1. 1

    Start from a template

    Open Automations and click Start from a template. Pick Welcome new leads.

    Six ready-made templates cover welcome messages, instant assignment, hot leads, no-reply follow-ups, accepted quotes and pre-departure reminders.

    Automations are included on the Growth and Enterprise plans. WhatsApp steps need your number connected in Settings → WhatsApp.

    Watch this step · 0:09
  2. 2

    Pick the trigger

    Every automation starts with a trigger. Here, New lead created.

    Add conditions if you like. For example, only leads from Meta Ads.

    Other triggers include a lead changing stage, a quote being accepted, a departure approaching, a lead going cold, a payment pending, and a customer messaging you.

    Watch this step · 0:16
  3. 3

    Add the steps

    Then the steps, in order: send a WhatsApp using an approved template, wait one day, then send an email.

    Insert details like their first name and destination, so every message feels personal.

    Other steps can wait for a reply, split the path, create a follow-up or a booking, assign a teammate, or set the lead’s stage or priority.

    Watch this step · 0:29
  4. 4

    Let replies stop it

    And when the customer replies, the automation stops and your agent takes over. It never sounds like a bot.

    You can pause it instead (it carries on after 3 days) or keep going regardless — but stopping is recommended.

    Watch this step · 0:46
  5. 5

    Create it

    Click Create. It's live, and runs for every new lead.

    Each lead's page shows what was sent, and when.

    If a WhatsApp or email step fails on a temporary glitch, Atlas retries it automatically before moving on.

    Watch this step · 0:55

Your follow-ups, on autopilot.

Try the other templates too: No-reply follow-up, Quote accepted and Pre-departure reminder.

Try it on your own agency

Set up in minutes — free for 7 days, cancel any time before you're charged.